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Course Description
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Course Name
Art Direction
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Host University
Florence University of the Arts - The American University of Florence
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Location
Florence, Italy
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Area of Study
Media Studies
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Language Level
Taught In English
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Prerequisites
Visual Communication Design Fundamentals Studio I, Introduction to Digital Graphic Illustration, or equivalent. Unofficial transcript submission required.
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Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
This course focuses on the creation of projects in advertising campaigns from the initial research and creative strategy to the final execution of a comprehensive commercial project. Students will learn the principles of art direction and layout as well as the marketing aspects of an advertising campaign, working with a copywriter, learning techniques for idea visualization, and structuring the campaign to the requirements of the client.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.