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Course Description
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Course Name
Wine Communications and Marketing
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Host University
Florence University of the Arts - The American University of Florence
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Location
Florence, Italy
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Area of Study
Marketing, Tourism
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Language Level
Taught In English
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ECTS Credits
3 -
Recommended U.S. Semester Credits1
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Recommended U.S. Quarter Units2
Hours & Credits
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Overview
This course focuses on the business and marketing aspects of the wine industry. Students will consider and analyze wine marketing including an introduction to communication theory, wine communication practices and trends, introduction to management and marketing theory, wine marketing strategies, and economics of the wine world industry. Course topics also cover distribution channels and sales strategies according to laws and regulations of each country, consumer demand and responsible drinking issues. Students will be able to identify the various career paths in the wine business according to their inclinations and personal skills.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations