Introduction to Marketing

Florence University of the Arts - The American University of Florence, La Spezia Campus

Course Description

Course Name

Introduction to Marketing
Host University

Florence University of the Arts - The American University of Florence, La Spezia Campus
Location

La Spezia, Italy
Area of Study

Marketing
Language Level

Taught In English
Course Level Recommendations

Lower

ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

Credits

Recommended U.S. Semester Credits

Recommended U.S. Quarter Units

Overview

3 semester credits. This course is designed for non-business majors and introduces students to the role of marketing within a business. Through a combination of lectures, case studies, readings and simulations, students will address analytical marketing concepts and techniques developed from economics, psychology, statistics, and finance in order to plan and develop products and services to satisfy the needs of target customers. Topics include product planning, pricing, promotion, advertising, distribution policies, targeting, and market research techniques.