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Course Description
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Course Name
The Music Business: an introduction to basic concepts and operations
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Host University
Università Cattolica del Sacro Cuore
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Location
Milan, Italy
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Area of Study
Arts Management, Communication Studies, Media Studies, Music
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Description
The course is an introduction to the structural, operational, legal, economic, and financial factors organizing the music business. Through lectures and experiences students will gain knowledge on the activities of the main actors on the music business scene – publishing companies, live event agencies and recording companies. Students will learn about sources of revenue and opportunities for development in relation to the constant evolution of production and communication technologies. Through hands-on engagement with the diverse operations of a recording company, students will gain a deeper understanding of what companies and partners do to reach music fans and to communicate with them. They will also become familiar with key music marketing principles, terms, and practices, including publicity, advertising, promotion, touring, digital distribution, licensing, and synchronization.
Learning objectives
By the end of the course, students will be able to:
• Understand the business of the music industry
• Outline the legal basis of publisher and recording company revenues
• Analyze and compare the main stream of revenues in the music business
• Understand and compare the structure and the operations of major and indie labels
• Identify the diverse types of deals that connect artists and recording companies
• Discuss the production process of a music project
• Analyze the strategic elements for planning and executing marketing and promotional activities
• Design and structure a marketing strategy for a music project
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.