Luxury Business Strategy

Course description

The course provides an exploration into luxury with a business perspective. This course offers a unique blend of academic learning and cultural immersion, providing students with a holistic understanding of Europe's luxury business landscape. Through a combination of lectures, experiential learning, and cultural activities, students will gain a comprehensive understanding of the unique business practices, consumer.

Main topics

• Luxury Business Context
• Who is who in luxury business
• Fundamentals of managing a luxury business
• Start-up a luxury business
• Nurture and develop a luxury brand
• Sustainability in luxury business

The learning goals of the course are:

• Understand the business environment and market dynamics of Europe's luxury businesses.
• Analyze the impact of cultural factors on consumer behaviour and business practices in these industries.
• Develop practical business skills through hands-on projects and experiential learning activities.
• Enhance global mindset, cross-cultural communication and collaboration skills.
• Create business strategies that integrate local cultural insights with global business practices.

Method of Teaching

• Lectures
• Class Activities
• Case studies
• Group Projects
• Experiential Learning
• Retail Safari

Course Requirements

• Students are expected to regularly attend online sessions and to actively take part in class debates and case discussions;
• Students are expected to be prepared on the assigned activities before the lectures;
• Students are expected to deliver individual and group assignments and present them to the class.