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Course Description
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Course Name
New Frontiers in Brand Communication and Consumer Engagement
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Host University
Università Cattolica del Sacro Cuore
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Location
Milan, Italy
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Area of Study
Communication Studies
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
The course aims at providing an overview of the latest trends in the communication scenario with a particular focus on the role of experience, emotions, and entertainment in the dialogue between consumers and brands. The course explores the role of innovative and unconventional branding strategies in developing consumer-brand relationships based on engagement and activation.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations