Fashion Trends & Forecasting

Fashion is a process of creative synthesis of various stimuli, sensations and references coming from many different fields: art, product design, architecture and communication. Developing a personal innovative vision is the upstream step of designing a contemporary collection and trends research is the tool supporting a proposal that is really creative and innovative. 

Research is a crucial step for the design process, and without deep, rich and varied research sources, innovation cannot exist. The more in depth research is, the greater is the potential for idea generation. Cool Hunting as research methodology is a powerful tool to create a new vision of fashion able to give uniqueness to the outcome of the work.