Course Description
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Course Name
Marketing & Management
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Host University
Nuova Accademia di Belle Arti
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Location
Milan, Italy
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Area of Study
Fashion
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Language Level
Taught In English
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Contact Hours
45 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
The course is a close examination of integrated marketing strategies, processing how to communicate the value of a product or service to customers, for the purpose of selling the product or service. It will also examine promotional tools that can be employed towards marketing goods and services on an international level.