Course Description
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Course Name
Packaging Design
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Host University
Nuova Accademia di Belle Arti
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Location
Milan, Italy
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Area of Study
Design
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Language Level
Taught In English
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ECTS Credits
45 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
This course explores the field of the packaging design and the importance of a packaging, viewed as a strategic tool that establishes a relationship between consumers and commercial products, both in terms of attractiveness and of physical interaction with them. The aim of the course is to provide a holistic overview of the packaging design in its various applications. Through lectures and assignments, students will achieve the theoretical and practical tools needed to design and realize different types of packaging, gaining a professional attitude towards the discipline.