Editorial Fashion Styling

Course Description 

The course deals with the fundamentals of the Italian image and style. Students will be focusing on style hunting and image styling starting from the city of Milan, one of the international capital of fashion, where they may encounter luxury and tailor-made craftsmanship, contemporary art and business, creativity and wearability/creativity.

Marketing and social macro trends are the main basics from which to start a process for a product styling line. From art to social trends: students will learn to incorporate all the information for an innovative application of trend skills that consider marketing strategies.

The aim of the course is to make students play an active role through research, observation and analysis.

Course Overview 

The course has been structured by subject areas.

• Image Analysis: Learning how to read an image, looking through layers, is one of the most important skills that a fashion stylist needs to be successful. The research begins from the fundamental overview of art painting, digital illustration, advertising campaign and photography. 
• Cool Hunting, from aesthetic to fashion. Scouting now to forecast the future: Analysis of the cool concept and hands-on exercises. The outcome will be a presentation of the identified trends, composed by images, key words and supporting materials such as textiles and objects of different kind.
• Styling, style look exercise: Identification of current trends and practical exercises, by creating a personal styling that best represents the concept connected to the trend itself

Learning Outcomes

• The basics in order to recognize styles by hunting cool ideas from the ground.
• The fundamentals in order to understand fashion image language and its connection with elements of art, design and consumer.
• Students will be able to classify styles in different section according with market analysis.
• Evaluating knowledge on Made in Italy, acquired along the course.
• Developing a methodology on building new styles