Fashion Styling for Digital Content

Course Description 

The course deals with the fundamentals of the fashion visual image process with a special attention to the Italian fashion brands.

Starting from the city of Milan, a perfect place to get to know the entire system, from corporate image, showroom, shopping office, styling, advertising, retail design and service experience.

The course develops students' initial understanding and experience in style hunting and image styling as the basics of their approach to fashion and design with the aim of further stimulating their potential skills.

From marketing and social trends: students will learn how to incorporate all the information for an innovative application of trend skills.

Course Overview 

The course has been structured by subject areas.

• Image Analysis: Learning how to read an image, looking through layers, is one of the most important skills that a fashion stylist needs to be successful. The research begins from the fundamental overview of art painting, digital illustration, advertising campaign and photography. 
• Cool Hunting, from aesthetic to fashion. Scouting now to forecast the future: Analysis of the cool concept and hands-on exercises. The outcome will be a presentation of the identified trends, composed by images, key words and supporting materials such as textiles and objects of different kind.
• Styling, style look exercise: Identification of current trends and practical exercises, by creating a personal styling that best represents the concept connected to the trend itself.

Learning Outcomes

• The basics in order to recognize styles by hunting cool ideas from the ground.
• The fundamentals in order to understand fashion image language and its connection with elements of art, design and consumer.
• Students will be able to classify styles in different section according to the market analysis.
• Evaluating knowledge on Made in Italy, acquired along the course.