Fashion Marketing and Communication

Nuova Accademia di Belle Arti

Course Description

  • Course Name

    Fashion Marketing and Communication

  • Host University

    Nuova Accademia di Belle Arti

  • Location

    Milan, Italy

  • Area of Study

    Fashion

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    This course focuses on the fashion industry through a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalisation of fashion retailing, international branding, and flagship stores.

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