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Course Description
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Course Name
Sound Branding
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Host University
Nuova Accademia di Belle Arti
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Location
Milan, Italy
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Area of Study
Design
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Language Level
Taught In English
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Course Level Recommendations
Lower
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Contact Hours
45 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
What is a brand? It is a promise with a name and a value. The identity of a brand is communicated involving all the senses of the recipient: visual, olfactory, tactile, architectural and acoustic. Within the set of human senses, the course of Sound Branding aims at focusing on the value of sound in building a brand identity. The course combines critical-cultural knowledge, creative research and technical and technological practice with the analysis and design of the Sound Brand.
Objectives
- Acquire knowledge necessary for the production of sound branding project.
- Introduce students to the sound dimension of the sound brand in all its practical features.
- Apply the theoretical and technical knowledge in the different operational contexts of sound brand.