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Course Description
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Course Name
Advertising Analysis
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Host University
Universidade Católica Portuguesa
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Location
Lisbon, Portugal
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Area of Study
Advertising
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
This subject aims to foster reflection on the role of advertising in contemporary society. The specific objectives include: Develop media literacy capacities. Develop tools to analyse images and texts. Apply advertising as a means of accessing an understanding of communication forms. Evaluate the place and role of advertising in contemporary society.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.