Advertising Analysis

Universidade Católica Portuguesa

Course Description

  • Course Name

    Advertising Analysis

  • Host University

    Universidade Católica Portuguesa

  • Location

    Lisbon, Portugal

  • Area of Study

    Advertising

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    This subject aims to foster reflection on the role of advertising in contemporary society. The specific objectives include: Develop media literacy capacities. Develop tools to analyse images and texts. Apply advertising as a means of accessing an understanding of communication forms. Evaluate the place and role of advertising in contemporary society.
     

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