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Course Description
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Course Name
Brand Communication
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Host University
Universidade Católica Portuguesa
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Location
Lisbon, Portugal
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Area of Study
Communication Studies
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
General goals:
At the end of this course unit, the student should be able to:
1. Understand the importance of studying Brand Communication
2. Acquire theoretical/practical knowledge and develop practical skills and analysis of Brand
Communication to carry out its planning, implementation, and evaluation.
Specific goals:
At the end of this course unit, the student should be able to:
1. Think about the Brand Communication of an organisation holistically and integrate a global perspective.
2. Know the principles and tools for planning, building, implementing, and evaluating Brand Communication.
3. Know, analyse, and discuss Brand Communication cases globally.
4. Exercise critical and ethical awareness in building Brand Communication strategies.