Sign In With Google
Course Description
-
Course Name
Sport Marketing
-
Host University
University of Stirling
-
Location
Stirling, Scotland
-
Area of Study
Marketing
-
Language Level
Taught In English
-
SCQF Credits
20 -
Recommended U.S. Semester Credits5
-
Recommended U.S. Quarter Units7
Hours & Credits
-
Overview
This module investigates the application of modern marketing techniques to sport. The module aims toextend knowledge of marketing approaches and applications into a lesser known sector, sport; utilisemarketing concepts in understanding business approaches to sport marketing; and consider if sport marketingis 'different' to other sectors.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.