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Course Description
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Course Name
Leisure Management and Consumption
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Host University
University of Stirling
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Location
Stirling, Scotland
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Area of Study
Marketing
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Language Level
Taught In English
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SCQF Credits
20 -
Recommended U.S. Semester Credits5
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Recommended U.S. Quarter Units7
Hours & Credits
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Overview
The module sets out to allow students to primarily understand leisure as a business which requires a range ofmanagement issues to be considered such as planning and development and the framework in which itoperates at different geographical scales (global, national and local level as a business). The module will alsoexamine operational issues associated with leisure and a range of financial and governance issues areaddressed using principles and case studies to illustrate their significance. The module uses the example ofevents to exemplify the role of management in terms of strategy, impacts and planning outcomes in thecontext of mega events such as the Olympics. A range of contemporary issues in leisure management will alsobe addressed (e.g. gaming, betting and casinos to illustrate the role of sport as entertainment).
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.