Sport Marketing

University of Stirling

Course Description

  • Course Name

    Sport Marketing

  • Host University

    University of Stirling

  • Location

    Stirling, Scotland

  • Area of Study

    Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • SCQF Credits

    20
  • Recommended U.S. Semester Credits
    5
  • Recommended U.S. Quarter Units
    7
  • Overview

    This module investigates the application of modern marketing techniques to sport. The module aims to
    extend knowledge of marketing approaches and applications into a lesser known sector, sport; utilise
    marketing concepts in understanding business approaches to sport marketing; and consider if sport marketing
    is 'different' to other sectors.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.

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