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Course Description
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Course Name
Understanding Consumers
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Host University
University of Stirling
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Location
Stirling, Scotland
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Area of Study
Marketing
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Language Level
Taught In English
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SCQF Credits
20 -
Recommended U.S. Semester Credits5
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Recommended U.S. Quarter Units7
Hours & Credits
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Overview
This module introduces students to the study of consumer behaviour. The various determinants of behaviourare examined and the applications of theory are considered and critiqued. The primary aim is to providestudents with an understanding of consumer behaviour and an understanding of how this knowledge can beused to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theoriesand synthesise concepts and theories during the process of application to management problems.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.