Hospitality Marketing

The subject of tourism marketing aims to offer continuity to the subject of strategic and operational marketing. The main idea is to study in further depth the commercialization of tourism products and services, an activity which belongs to the operative part of marketing. 

This subject wants to provide students with a full panoramic vision of how to sell and buy tourist products nowadays. It also focuses on the latest marketing strategies. In addition, it prepares students to be able to analyze and choose a particular channel based on the strategic plan of the company.