Course Description
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Course Name
Organization and Human Resources Management in Tourism Companies
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Host University
Universidad de Barcelona
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Location
Barcelona, Spain
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Area of Study
Human Resources, Tourism
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
BRIEF COURSE DESCRIPTION
This subject deals with the basic principles for planning in a tourism company incorporating the most current elements of the organization, coordination and supervision, in order to guarantee its sustainability and maximize the efficiency of the results by implementing a work culture based on quality, responsibility and striving to achieve customer and stakeholders satisfaction -according to sustainable tourism approach as well as efficient and motivating team work. In this sense, special attention is given to management of people as a strategic resource within a company and the need for proper planning of the work organization, recognizing the importance of all the processes that make up this organization: selection, compensation, training, engaging...
LEARNING OBJECTIVES
1. Analyse the appropriate channels to facilitate the relationships between the different units or subsystems of the company.
2. Carry out in-depth work in relation to communication in the company and the tools for its management.
3. Know the most current concepts and tools of planning, organization, direction, coordination and control.
4. To know the different organizational models of tourism companies.
5. Plan, organize, direct, coordinate and control the different departments of tourism companies.
6. Set up a flexible organizational structure that adapts to the conditions of the environment.
ACADEMIC CONTENTS
PART ONE: PROCESS AND ORGANIZATIONAL STRUCTURE
1. Strategical vision
1.1. Corporate Culture
- Mission, Vision, values and purpose
- Business ethics and codes of conduct
1.2. Introduction to CSR and Sustainability
- CSR definition - Theories
- Links to sustainability and sustainable Tourism
- United Nations Global Agenda 2030
1.3. Social Dimension - Human Rights
- Corporate Giving and Social Business
- Introduction to responsible Human Resources Management
1.4. Economical Dimension
- Community Development
- Supply Chain
- Tourism negative Impacts
- Corruption keynote
2. Introduction to business organizations
2.1. Organizational Theories
- Industrial Revolutions
- Organization Theories: Classical & Neoclassical
- Organization Theories: System
3. Fundamentals of organizational structure
- Environment analysis
- Strategy definition
- Competitive advantage and its strategies
- Porter five forces - Types of organizations
- Types of Departmental Grouping: structures
- Control mechanisms
- External Growth: Types, Advantages, and Disadvantages
4. Quality management
- Definition of Quality
- Quality management
- Costs of quality
- Quality principles
- ISO 9001
- PDCA Cycle
- EFQM
- Kaizen cycle
PART TWO: PEOPLE MANAGEMENT IN ORGANIZATIONS
5. Work organization and job planning
- Key functions of the HR Manager
5.1. Stages of Job Planning
- Analysis - Description
- Evaluation
6. Talent acquisition, employer branding and hiring procedures
- Attracting
- Recruiting
- Screening and Selecting
- Employer branding strategies
7. Compensation & Remuneration Policy
-Definition, Methods, Principles
- Components to define the remuneration policy and salary
- Dimensions of human motivation
- Perspectives and criteria to develop a company’s remuneration system
- Collective agreements
- Gross and net salary calculation. Tax & social security calculation
8. Business Training and Development
- Concept, importance, levels, training plan
- Methods of training
- Employee Development Management
- Evaluation of competences
9. Gender Management
- Milestones in women fights
- Compliance
- Gender Pay Gap & Equal Pay
- Glass Ceilings & Barriers for women to reach positions of power
10. Diversity Management
- Unconscious bias
- Three paradigms for managing diversity
- Foster a Positive work environment and its challenges
- Categories and elements of diversity
- Implementation phases
11. Managerial Role
- Levels of managers
- Types of power
- Management Styles
- Types of management
- Characteristics & differences between management and leadership
- Links with ethical leadership and emotional intelligence
LEARNING METHODOLOGY
The learning methodology is designed to combine the theoretical approach to the different points dealt with practical applicability in the fields of tourism.
Attendance at the sessions is recommended for proper monitoring of the subject but is at the discretion and responsibility of the student. In any case, the time of delivery of each of the exercises throughout the course, will not be extended and are going to be agree along the course sessions, which means for the student to be aware of monitoring the evolution of the program.
In the case of this subject learning methodology it is part of the evaluation system of the subject, thinking that learning is not momentary, but always occurs continuously, and seeking in this regard the value the effort of this lifelong learning.
The learning methodologies planned for this subject contemplate different activities that contribute to develop the skills related to this course. Some of the learning activities that will be developed are the following:
• Lectures
• Flipped classroom
• Case studies
• Discussions
• Role playing
• Practical exercises based on research
If unfortunately, it is detected that the work presented by the student is not self-authorship and has been literally copied from other authors, the work will be automatically failed without the possibility of recovery.
ASSESSMENT SYSTEM
The assessment system measures the student’s achievement of learning outcomes regarding the subject’s competences and contents. Students may choose continuous assessment or single assessment:
Continuous Assessment: the teaching-learning process is assessed by a continuous monitoring of the work done by the students throughout the course and a final individual examination. Students must attend classes in order to be assessed by continuous assessment. Single Assessment: for those students who cannot come to class regularly, they can choose to be assessed by single assessment. The teaching-learning process is assessed by means of the assessment of all activities and in-person individual examination at the end of the course.
To qualify for this form of assessment, students must apply within the first 15 days of the start of the course through the assessment section of Virtual Campus.
Activities Type Continuous Single (Individual) Week deadline Activity 1 (2030 Agenda: links with tourism companies Individual/pairs 10% 10% Week 4 Activity 2 (Flipped Classroom) Group 10% - Week 5 Activity 2 (Analyzing the Employer Branding strategies in a selected tourist company) Individual - 10% Week 10 Activity 3 (Book reading and presentation) Individual/Groups 10% 10% Week11 Attendance & Participation in Class Individual 10% - All Course Final Project Group CA Individual SA 20% 30% Week 15 Individual Final Exam Individual 40% 40% Week 19 Total 100% 100% To pass the subject it is mandatory to obtain a minimum score of "5" in the final individual exam.
Review and Reassessment of the Course
The student has the right to review all the evidences that have been designed for the assessment of learning.
If a student fails to achieve the learning objectives of the course, in order to opt for the reassessment of the course and submit a new reassessment task, it will be mandatory to fulfil one of these conditions:
A) Students must have been awarded a mean grade of 5.0 or higher in relation to the activities carried out throughout the semester without taking into account the final exam/s (both continuous assessment and single assessment) and having attended the final exam.
B) Students must have been awarded a final minimum grade of 4.0 in the overall course. After the reassessment, the maximum grade is 5.0 in the overall course.
Course Disclaimer
Courses and course hours of instruction are subject to change.