Artificial Intelligence in Tourism

Artificial Intelligence in Tourism: From Zero to Hero

Dive deep into the transformative realm of artificial intelligence tailored for the tourism sector. This course aims to provide a comprehensive understanding of AI's principles, intricacies, and its revolutionary applications within the vast landscape of tourism. Beyond traditional lectures, students will embark on a journey of experiential learning, blending theory with hands-on practical use cases that touch different verticals within the tourism industry.

Inspiration is at the heart of our approach. We challenge students to think unconventionally, harnessing AI tools in their daily endeavors, both personally and professionally. By integrating AI tools directly into the classroom, we not only teach but demonstrate the power of AI. These tools, serving as our "teaching assistants," offer students a unique opportunity to interact, experiment, and innovate.

Be prepared to be disrupted. This course goes beyond the curriculum, aiming to reshape the way students perceive and utilize AI in tourism, turning novices into pioneers and innovators.

LEARNING METHODOLOGY

The learning methodologies planned for the subject combine a number of processes being the most remarkable the cognitive methods related to the comprehension of the principles of tourism and the global tourism system as well as the inclusion of a set of skills, mainly technical. The activities and methodologies -both group and individual- designed for this subject are the following: 

• Analysis of the operations and daily tasks of a tourism department or company to identify opportunities for improving productivity and customer service by implementing AI. 
• Creating a customer service chatbot using AI tools. 
• Papers on the social and ethical impact of AI.
• Summary and analysis of AI-related papers and conclusions by the student