Digital Economy and Tourism Business

Brief Description

This course in Economics and Business offers a comprehensive overview of the fundamental principles of economics and business administration. In the first part, it covers an introduction to economics, exploring basic concepts such as scarcity, opportunity costs, and marginal analysis. It studies demand and supply, market equilibrium, and market structures. Additionally, it delves into consumer theory, production and costs, as well as perfect competition and monopoly, concluding with macroeconomics and the impact of digitalization on the economy.

The second part of the course focuses on business administration, starting with an introduction to business management and analysis of the business environment. It examines types of businesses and their organizational structures, corporate finance, and new forms of financing. It also addresses human resource management, including recruitment, motivation, and staff training, and discusses supply chain, operations management, outsourcing, and sustainability in business operations.

Finally, the course explores innovation and technology in production, analyzing digital transformation and the impact of technology on operational efficiency. It studies globalization and its influence on businesses, including geopolitics and trade wars, and presents strategies for internationalization and management of international businesses. This course provides students with the necessary tools to understand and manage economic and business challenges in a globalized and digitalized environment.