International Hospitality Management

COURSE DESCRIPTION

In this course, we will discuss what is global hospitality management, learn about benchmarking hotels worldwide. We will focus on the strategy in International hotel management and the innovation and disruption in an international environment. Furthermore, we will expand on competitive advantages and international expansions. Following that, we will discuss people management and  cross culture in an international environment. Finally we will observe cultures differences in Hospitality.

BASIC SKILLS
BS05- Develop learning skills required to progress with posterior studies with a higher degree of autonomy.

SPECIFIC SKILLS

SS09- Understand and use information technology and information management systems in tourism.

SS14- Identify and manage the internal aspects, functions, and operational processes of tourism business units. 

SS17- Understand and implement quality standards in the processes of tourism service. 

LEARNING OBJECTIVES
1. Develop skills related to the planning, organization and management of the operations of hotel establishments.
2. Know the different variables that can influence the creation of the organizational structure of a tourist establishment.
3. Identify the most important Quality Management and Environmental Systems applicable to tourist accommodation companies.
4. Know the main models of international hotel management
5. Identify the main tendencies, dynamics, paradigms and conflicts observed in the evolution of the hotel activity.
6. Manage the phases of the opening of hotel establishments (obligations of the property and obligations of the manager).
7. Assess the importance of external advice.
8. Interpret the most important ratios of the real estate.

ACADEMIC CONTENTS
1. Overview 
1.1. What is Global Hospitality Management
1.2. STR 
2. Strategy in International Hospitality Management
2.1. Innovation and Disruption in an International Environment 
2.2. Competitive advantages in an International Environment
2.3. International Expansions
3. People Management in a Global Environment
3.1. Cross culture management & Hofstede
3.2. Service culture and its impact in the hospitality industry
3.3. Middle East and Europe cultural differences (Revenue)

LEARNING METHODOLOGY

The learning methodologies planned for the subject combine a number of processes being the most remarkable the cognitive methods related to the comprehension of the principles of tourism and the global tourism system as well as the inclusion of a set of skills, mainly technical.
The activities and methodologies -both group and individual- designed for this subject are the following:
− Individual Activity: Applying Hofstede cultural dimensions to a hotel situation. 
− Group Activity: Applying all the knowledge of the course of a group project