Strategic Management in Hospitality

BRIEF COURSE DESCRIPTION

Strategic management is a comprehensive and dynamic field of study and practice within the realm of business and organizational management.

LEARNING OBJECTIVES

1. Develop skills related to the planning, organization and management of the operations of hotel establishments.
2. Know the different variables that can influence the creation of the organizational structure of a tourist establishment.
3. Know the basic principles of hotel management.
4. Plan the specific objectives of each department, necessary human and material resources, including the study of costs and results of the planned actions.
5. Organize the tasks, functions, schedules and shifts of the staff assigned to each department according to the defined strategic plan.
6. Prepare and analyse the items that make up a hotel budget, specified in specific areas or departments.
7. Prepare reports assessing the trend of the results obtained and the evolution and expectations of service prices, according to internal economic information and market needs.
8. Interpret the most important ratios of the real estate.