Tourist Experiences Design

BRIEF COURSE DESCRIPTION
Tourism in the 21st century is undergoing permanent transformation to respond to the many challenges posed to society. The current tourism demand, that is, the stages or cycles of a trip, are lived in a dynamic, heterogeneous, informed and participatory way. Despite the importance of factors such as location and price when choosing a travel destination, experience today is one of the key factors in deciding where to travel. Today's consumers are increasingly looking for authentic, unique and memorable experiences that will allow them to enjoy to the full, both individually and collectively.
This subject deals with the conceptualization, evolution and analysis of experiences around a tourist activity, the importance of the tourist experience will be unfolded from different perspectives or complementary aspects. For example, how an economic and marketoriented vision focuses on the key role of the visitor as a co-creator and designer of wholistic and memorable experiences. In this area, concepts such as the economics of experience or experiential marketing will allow students to learn and develop key aspects of the course. These aspects will focus on perception, feelings, thinking, interacting and the relationship between tourists, destinations and tourism and service companies for the creation and design of tourism experiences.

LEARNING OBJECTIVES
1. Know the different types of consumers and the evolution of their need and expectations.
2. Understand the determining factors of the tourist location.
3. Extrapolate experiences and make decisions based on characteristics of various tourism models, their potential and their evolution.
4. Know the different products and destinations, especially those with an innovative and sustainable vision in the environment where they are developed.

ACADEMIC CONTENTS
1) What is an experience?
2) Tourism Innovation: definition and type.
3) Stages of tourist product creation
4) Role of the public administration in the creation of tourist product
5) Customer: segmentation and hyper segmentation. Buyer person.
6) Elements of value. Model Bain company
7) Creativity. Methodologies and techniques
8) Practical cases of tourist experiences in the framework of tourist companies and destinations.

LEARNING METHODOLOGY
The learning methodologies planned for the subject combine a number of processes being the most remarkable the cognitive methods related to the comprehension of the principles of tourism and the global tourism system as well as the inclusion of a set of skills, mainly technical.
The activities and methodologies -both group and individual- designed for this subject are the following:
• Lectures
• Case studies
• Guided discussions
• Practical exercises
• Problem-based learning

ASSESSMENT SYSTEM
The assessment system measures the student’s achievement of learning outcomes regarding the subject’s competences and contents. Students may choose continuous assessment or single assessment:
Continuous Assessment: the teaching-learning process is assessed by a continuous monitoring of the work done by the students throughout the course and a final individual examination. Students must attend classes in order to be assessed by continuous assessment.  
Single Assessment: for those students who cannot come to class regularly, they can choose to be assessed by single assessment. The teaching-learning process is assessed by means of the assessment of all activities and in-person individual examination at the end of the course.
To qualify for this form of assessment, students must apply within the first 15 days of the start of the course through the assessment section of Virtual Campus.

The assessment activities planning will be public for the students from the start