Tourism Experience Design

Tourism in the 21st century is undergoing permanent transformation to respond to the many challenges posed to society. The current tourism demand, that is, the stages or cycles of a trip, are lived in a dynamic, heterogeneous, informed and participatory way. Despite the importance of factors such as location and price when choosing a travel destination, experience today is one of the key factors in deciding where to travel. Today's consumers are increasingly looking for authentic, unique and memorable experiences that will allow them to enjoy to the fullest, both individually and collectively. 

This subject deals with the conceptualization, evolution and analysis of experiences around a tourist activity. The importance of the tourist experience will be unfolded from different perspectives of complementary aspects. For example, how an economic and market-oriented vision focuses on the key role of the visitor as a co-creator and designer of wholistic and memorable experiences. In this area, concepts such as the economics of experience or experiential marketing will allow students to learn and develop key aspects of the course. These aspects will focus on perception, feelings, thinking, interacting  and the relationship between tourists, destinations and tourism and service companies for the creation and design of tourism experiences.