Consumer Behaviour

Course description
This course focuses on the important aspects of the consumer behavior, covering the main
characteristics of the topic, as well as the differences between the relationship of the B2B
and the B2C. We will learn how an enterprise goes global and the possible ways to locate
it in overseas markets, evaluating opportunities and limitations in this kind of markets, as
well as how to know the main distinctions among different accounting systems, how to
take fiscal decisions in international business, etc. For this reason, to be able to attend the
class, the students will need to have a basic knowledge in marketing.

Methodology
The class will consist on a lecture but also in discussion with the students about the notes
and other supplementary material that may be uploaded on the course website at least
one day before the scheduled lecture.