Course Description
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Course Name
The Creative Economy
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Host University
Universidad Autónoma de Barcelona
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Location
Barcelona, Spain
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Area of Study
Economics
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Language Level
Taught In English
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Contact Hours
45 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
OVERVIEW
The purpose of the course is to make the students aware of the crucial role of creativity and innovation in 21st century and provide them with tools to be effective actors of change in their organizations in the future.
The course has the following main learning objectives:
- Understand the importance of creativity and innovation for the companies in the 21st century.
- Be aware of the impact of national cultures on creativity and innovation.
- Hear experiences from creative people to learn from them.
- Encourage the students to think ?out of the box?.
- Provide the students with tools to improve their creativity.
- Know the big trends for the future and where to find information about.
- Gain knowledge on the online tools available to help them in the innovation process.REQUIREMENTS
All classes are taught in English, so one fundamental requirement is the control of the English Language.
CONTENTS
1. Innovation in the 21st century: from the Knowledge Economy to the ?Creative Economy?
2. Innovation: a strategic process
3. Managing Innovation in the organizations.
4. Innovation and Culture: some cultures are more innovative than others.
a. Cultural traits encouraging creativity and innovation
b. The top 20 innovative companies in the world
c. The most creative cities in the world5. Design and Culture
a. The impact of national cultures on the consumer preferences in Design6. Innovation and Personality: some people more creative than others.
a. Herrmann Brain Dominance Instrument HBDI
b. Psychological profile of creative people
c. Motivations for creativity
d. Hearing from well-known creative people
i. Initial motivation?
ii. What were their personalities like?
iii. Influence from childhood?
iv. Were they influenced by their parents?
v. Were the creative people loners?
vi. Did they start being creative early in life or at a later stage?
vii. Can you learn to be creative?7. Are you creative?
a. Creativity Test8. Improving your creativity
a. Lateral Thinking
b. SCAMPER9. Creative teams
a. The concept of ?Collective Intelligence?
b. Six Sigma
c. Design Thinking
d. Brainstorming
e. De Bono Thinking Hats10.Big trends for the future
a. Cool Hunting
b. Trend Watching
c. Futurists
d. Gapminder11.Innovation gurus
a. John Howkins
b. Tim Brown
c. David Kelley
d. Daniel Goleman12.Online innovation tools
a. Opportunity Identification
b. Brainstorming
c. Research
d. Prototyping
e. Validation
f. Implementation13.Creativity in Catalonia
a. BCD Barcelona Centre de Disseny (Barcelona Design Center)
b. Barcelona Design Week14.Guest speakers (designer, Design Manager at HP, an artist)
Course Disclaimer
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations