Entrepreneurship and New Venture Creation

Universidad Autónoma de Barcelona

Course Description

  • Course Name

    Entrepreneurship and New Venture Creation

  • Host University

    Universidad Autónoma de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Business Administration, Entrepreneurship, Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    OBJECTIVES

    This course is set out to empower students by providing the knowledge, skills and attitudes to achieve entrepreneurial success in a variety of settings (independent as well as corporate entrepreneurship). The course aims to provide students with a mindset that supports creativity and innovation needed to transform ideas into new ventures that create value and wealth. By linking theory and practice the course is also offering students a hands-on experience in planning and developing new ventures.

     

    REQUIREMENTS

    Fluent English

     

    LEARNING OUTCOMES

    A. Student learning outcomes:

    1. Develop an entrepreneurial mindset to deal with high uncertainty in market environments
    2. Acquire the knowledge and spirit for new business venturing
    3. Build skills and abilities in entrepreneurship and new venture creation
    4. Understand the entrepreneurial process from idea generation to concept development and creation of the venture
    5. Gain knowledge on the diverse characteristics of entrepreneurs
    6. Gain abilities in idea generation and evaluation
    7. Learn how to evaluate new business opportunities
    8. Acquire abilities in conducting an effective feasibility analysis
    9. Understand the importance of the planning process and learn how to develop, write and present an effective business plan for a new venture

    B. College learning outcomes:
    This course is designed to help you enhance your skills in the following areas:

    1. Critical thinking
    2. Creative thinking
    3. Oral communication
    4. Ethics/Values
    5. Global concerns
    6. Information resources

     

    CONTENTS

    What is entrepreneurship and who is the entrepreneur?
    Discovering new business opportunities
    Entrepreneurial innovation
    Opportunity evaluation: product feasibility
    Concept test development
    Opportunity evaluation: market feasibility
    Start-up projects
    Evaluating financial viability
    Sources of funding
    The Business Plan
    The lean start-up: some case studies
    Entrepreneurial marketing
    Evaluating growth opportunities
    Growth strategies

Course Disclaimer

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

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