Cross-Cultural Management and Intercultural Communication

COURSE DESCRIPTION

The present course analyzes concepts and tools of Intercultural Communication and Cross Cultural Management to make sense of a globalizing world across the 20th and 21st centuries, such as multi-culturalism and diversity, which are subject to increasing refinement or marginalization in favor of newer ideas, including inter-culturalism and super-diversity in the business environment. This course focuses on the dynamics of where cultures converge, resulting in cross-cultural connections.

LEARNING OUTCOMES

• To interpret aspects of other cultures and intercultural spaces in relation to their own with greater sophistication and accuracy.
• To gain a deeper knowledge of historical, political, scientific, cultural and/or socioeconomic in different countries.
• To acquire a heightened sense of global interdependencies and understand the need to address complex global issues across national and disciplinary boundaries.
• To be able to define the main cultures in the globe and be able to adapt to them different business strategies. 

COURSE CONTENTS

Lesson 1. The Concept of Culture and Ethnocentrism in the business arena.
Case Study 1. Eurodisney

Lesson 2. Models of theory: Hofstede, Trompenars, Lewis, Hall, Erin Meyer.
Case Study # 2: Doing Business in Confucian societies. Guanxi

Lesson 3: Models of theory: Models for assessments.
Case Study # 3: Sainsbury in Egypt

Lesson 4: Cultural Intelligence. How to develop it.
Case Study # 4: Speaker

Lesson 5. Cross Cultural Management and Human Resources
Case Study: The international Negotiator

Lesson 6. Cross Cultural Management and Marketing
Case Study: Speaker 2

Lesson 7. Cross Cultural Management and Sales/Negotiation
Case Study: Alibaba

Lesson 8. Organizational culture of international companies

Lesson 9. The Global Manager
Case Study: Kmart Mexico