Spanish and Latin American Economies and International Marketing (in English)

This course combines the following two 22.5-hour elective subjects:

- Spanish and Latin American Economies (in English)
- International Marketing (in English)

Please refer to the syllabi in the individual subjects for more course information. Students who chose to take both of the above courses concurrently will have the option of having the course title "Spanish and Latin American Economies and International Marketing" appear on their transcript as a 45-hour course rather than having two courses of 22.5 hours each appear on the transcript.

GENERAL DESCRIPTION
SPANISH AND LATIN AMERICAN ECONOMIES
This course is aimed at students with an advanced/superior linguistic level. 
Students will learn about the current economic situation in Spain and Latin 
America, as well as the cultural, economic, historical, political and social 
factors that have shaped the economies of these countries over the last 
decades.
The bases of this course are made up of three different areas: main
companies in Spain and Latin America, the basics of the Spanish and Latin 
American economy and the lexicon.
INTERNATIONAL MARKETING 
This course will familiarize students with the characteristics of the 
internationalization process, strategies for entering international markets, the 
process of selecting target international markets, the segmentation and 
positioning process in international markets, and decisions related to the 
standardization and adaptation of the international marketing mix. 
More specifically, the objective of this course is to enable students to 
understand/learn:
1) The concept of international marketing and its role within global markets.
2) The socioeconomic, political, legal, cultural, technological, and competitive 
dimensions of the current international landscape, as well as their potential 
impact on the development of international marketing strategies.
3) The different approaches to the internationalization process, as well as the 
main drivers and barriers to internationalization.
4) The international segmentation and positioning process, and the 
development of international expansion strategies.
5) The main strategies for entering international markets, as well as the 
different factors to consider.
6) The 4 Ps of the international marketing mix (product, price, place, and 
promotion), with particular emphasis on adopting a strategic position 
regarding the standardization or adaptation of international marketing 
strategies.

CONTENTS OF SPANIS AND LATIN AMERICAN ECONOMIES
Unit 1. The natural infrastructure of the Spanish economy. Profile of the Spanish 
population and its relation to the economy.
Unit 2. The Spanish agricultural and industrial sectors.
Unit 3. The tertiary sector in Spain: tourism
Unit 4: Argentina: features of the Argentinean sectoral economy and its economic 
crises.
Unit 5. Brazil: sectoral economy. Chile: economic fundamentals.
Unit 6. Venezuela: Bolivarian and Chavista economy as an economic base.
Unit 7. Mexico: sectoral features and bases of its economy.

CONTENTS OF INTERNATIONAL MARKETING
Topic 1. Introduction: The globalization of markets and the internationalization of companies.
Topic 2. The concept of international marketing.
Topic 3. The internationalization process.
Topic 4. Market entry strategies.
Topic 5. Key international marketing decisions.
Topic 6. The international marketing mix.

METHODOLOGY
• The methodology is based on the integration of competencies, student engagement 
with the proposed tasks and activities, teamwork, and the sociocultural and practical 
value of the topics analyzed.
• Classes on each specific topic will be organized so that the professor presents 
the theoretical content and links theory with practice through the examination of 
articles or the analysis of specific case studies. The analysis of the articles is 
structured as follows: reading, vocabulary, individual analysis, and class 
discussion.
• Seminars, workshops, case studies, and team work sessions.
• Analysis of academic articles and news related to international marketing 
topics.
• Oral presentations of individual and group work in specific sessions.
Homework and the final presentation should be oriented towards the integration of the 
student in the immersion situation in addition to personal work.

EVALUATION
Mandatory attendance (80% of classes)
Grading:
1. Participation and engagement, analysis of articles and essays on current 
marketing topics, additional tasks and homework, other activities: 20%.
2. Teamwork: 30%
3. Exam: 50%
The professor will provide students with slides, notes, and workbooks 
containing the theoretical content, as well as articles and essays on 
current marketing topics that will be analyzed throughout the course. 
Google Drive will be used to share relevant information with students 
(web links, additional tasks, exams, important deadlines, among 
others).