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Course Description
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Course Name
Digital Marketing
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Host University
Universidad Carlos III de Madrid
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Location
Madrid, Spain
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Area of Study
Management, Marketing
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
OBJECTIVES
Learning Objectives Knowledge: Learn the main tools to analyze the competitive situation of the company in the marketing environment in an online context Understand the main concepts needed to design a marketing strategy in the company in an online context Learn the main tools to design a marketing strategy in the company in an online context Apply knowledge to all type of company and market Evaluate compliance with the main objectives of the marketing function Learn the main components of a marketing plan.LEARNING ACTIVITIES AND METHODOLOGY
Every week students will two classes, one and a half theory lecture to provide knowledge skills, and one and a half practice class where students can acquire additional skills and attitudes through projects, exercises and case discussions, both individually and in groups. The students will have teaching materials prepared specifically for the subject that can be complemented with the bibliography.
Course Disclaimer
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.