Sign In With Google
Course Description
-
Course Name
Customer Relationship Management
-
Host University
Universidad Católica de Valencia
-
Location
Valencia, Spain
-
Area of Study
Business Administration, Entrepreneurship, Management
-
Language Level
Taught In English
-
Credits
3 -
Recommended U.S. Semester Credits0
-
Recommended U.S. Quarter Units0
Hours & Credits
-
Overview
General Goals:
This course takes a theoretical and practical to activities concerning the establishment of customer relationships and loyalty. Its objectives are:
1. Provide students with an understanding of the theory and concepts related to this discipline ( e.g. loyalty, perceived value, CRM).
2. Integrate the different dimensions of CRM in the corporate business practice, and identify their profits.
3. Classify customers according to their behaviour.
4. To understand the novelty and timeliness of Relationship Marketing as a routine practice in the markets.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.