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Course Description
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Course Name
Marketing II
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Host University
Universidad Católica de Valencia
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Location
Valencia, Spain
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Area of Study
Management, Marketing
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Language Level
Taught In English
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Credits
3 -
Recommended U.S. Semester Credits0
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Recommended U.S. Quarter Units0
Hours & Credits
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Overview
General Goals:
a. Understand and advocate the use of marketing in business like a key strategic area
b. Know and apply the 4 operative marketing variables and strategic combinations of them most appropriate to each business situation (MarketingMix for launching, consolidation, line extensions, placing in unfamiliar markets, ...).
c. Make available to the student the basic policies of operational marketing to promote their use in solving strategic business situations
d. Develop ethical values in marketing management, especially in areas such as advertising or the relationship between marketing channel members.
e. Generate a critical awareness of the world around them from a marketing vision. f. Use graphics tools as illustrative of the commercial reality: life cycle curves of the products, graphics servuction process,
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.