Business Intelligence and Analytics

COURSE OBJECTIVE
Academic & Research skills
- Using business intelligence and data mining suites to create insight from data and tackle business problems

Bridging theory and practice
- Defining, describing and recalling the basic concepts, constituent components, principles and theories underlying the use and the deployment of business intelligence & analytics solutions

- Choosing, applying, and evaluating business intelligence & analytics concepts, principles and solutions to solve business problems

COURSE CONTENT
Dealing with the overabundance of data and the ability to transform data into insights have become critical success factors for organizations. This course offers the handles that are needed to unleash the potential of data, and business intelligence and analytics solutions in order to create competitive advantage. The course primarily has a managerial focus. The students will acquire hands-on experience with trending BI&A technologies to learn how to use their features and characteristics in practice. Our partners from the industry and the business consulting sector will be closely involved in the course, sharing their insights and experience during several interventions.

Keywords in this area are ‘big data’, ‘data science’, ‘business intelligence’, ‘data mining’ and ‘data-driven decision making and innovations’

TEACHING METHODS
Lectures, tutorials

TYPE OF ASSESSMENT
Written exam – Individual assessment

Interim Assignment(s) / Tests:
Hands-on analytics quizzes – Individual assessment

RECOMMENDED BACKGROUND KNOWLEDGE

Management Information Systems, Business Information Technology, Business Information Systems, Basic knowledge on Statistics and Microsoft Excel.