International Export Plan

2.    Descripción de la asignatura.

This subject will allow students to learn how to design an Export Business Plan with a strategic approach in terms of vision, mission, strategic objectives, key factors of success and competitive factors which will facilitate entrepreneurs start their internationalization process.
At the end of the course, students will have learned how to use the guideline of Proexport-Colombia as a tool to design and develop an Export Business Plan articulated with the strategic plan of the Enterprise in terms of the definition of goals, of markets, investment priorities, products, brand, packaging, distribution channels and promotion and sales adaptation.

3.    Justificación.
The globalization phenomenon has generated that most countries have entered an internationalization process of their economies which has forced them that organizations establish internationalization strategies for their businesses based on the permanent monitoring of international markets.
Nevertheless, it is advisable that before starting an internationalization process, these enterprises structure an export plan which will allow them to know the enterprise and products export potential beforehand as well as the international market requirements selected through the corresponding market intelligence matrix. 
Likewise, the fact of knowing the different strategies of entrance to new countries, the intersection with their cultural, political and legal surroundings among others, makes it necessary that organizations design, formulate and elaborate an Action Plan which will serve entrepreneurs as a navigation route to start their internationalization processes. The final objective of the PNE (Export Business Plan) is to define and prioritize the activities and strategies to be developed and project the necessary investments with the aim of developing the proper execution and follow up of the internationalization process of the enterprise

4.    Objetivo general de la asignatura.

Esta asignatura se orientará a:

Have students acquire the necessary competences in knowledge, abilities and attitudes which will allow them to get trained in an intelligent methodological process for the design and elaboration of an export business plan through analysis, synthesis. Abstraction and interpretation of the primary and secondary information available.

Contact the Colombia Program Manager for the complete syllabus.