Social Media Marketing

Universidad de Piura - Lima

Course Description

  • Course Name

    Social Media Marketing

  • Host University

    Universidad de Piura - Lima

  • Location

    Lima, Peru

  • Area of Study

    Marketing, Media Studies

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

    4
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Este curso es para estudiantes que estén interesados en desempeñar las funciones de un CommunityManager. Consiste en un juego de simulación en el que los grupos publicarán contenido para una empresa específica y sus productos en plataformas de redes sociales para conectarse con grupos de segmentos específicos con la esperanza de crear una relación duradera y vender más.

    This course is for students who are interested in performing the functions of a community manager.  It consists of a simulation game in which groups will post content for a specific company and its products on social media platforms to connect with specific segment groups in hopes of creating a lasting relationship and selling more.

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