Entrepreneurship in Peru and Latin America

FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES

PROGRAMA ACADÉMICO DE ADMINISTRACIÓN DE EMPRESAS

I. GENERAL INFORMATION

 

Course Title	ENTREPRENEURSHIP IN PERU AND LATAM
Code	A1ADEN9
Section	A
Credits	4.0
Semester	2025-I
Professor	Salazar Osores, Edilberto Luis Pedro.

 

II. COURSE DESCRIPTION

This course is part of the General Administration area and combines both theoretical and practical components. It employs a methodology designed to enable students to perform with excellence in their professional roles, both within corporate and entrepreneurial environments in the Peruvian and Latin American markets.

III. JUSTIFICATION

Today's companies require professionals who can enhance entrepreneurial capacities and propose innovative solutions within a constantly changing environment.

IV. GENERAL OBJECTIVES

1. To understand the entrepreneurial process from a theoretical and practical perspective.
2. To apply entrepreneurial skills within the company where the student works or in their own business.
    

 

 

 

 

 

 

 

V. CONTENTS

Unit 1: Course Overview

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Course presentation, methodology, evaluation system, and team formation			2.0	0.0
2	What characterizes an entrepreneur? Entrepreneurial ideas			2.0	0.0

 

Unit 2: The Culture of Entrepreneurship

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Risk-taking and decision-making, innovation, and creativity			2.0	0.0

 

Unit 3: Toxic Mistakes in Entrepreneurship

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Value proposition canvas and business model canvas. Conference with a company executive			4.0	0.0

 

Unit 4: Preliminaries to the Customer Development Model

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Establishing hypotheses and pivots			4.0	0.0

 

 

 

Unit 5: The Diamond Model

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Stages of research, analysis, ideation, and building. Conference with a company executive			8.0	0.0

 

Unit 6: The Customer Development Model

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Stages of search and execution			6.0	0.0

 

Unit 7: Innovation Games

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Experimentation and learning, iterations. Conference with a company executive			8.0	0.0

 

Unit 8: Know Your Customer Better

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	How to innovate through customer profiling. Conference with a company executive			6.0	0.0

 

 

 

Unit 9: Entrepreneurship Adjustments

No.	Topic	Week	Date of the session	Hours of theoretical sessions	Hours of practical sessions
1	Aligning internal and external stakeholders. Conference with a company executive			8.0	0.0
2	Measuring and controlling, continuous improvement. Conference with a company executive			6.0	0.0

VI. METHODOLOGICAL STRATEGIES

1. Problem-Based Learning/Project-Based Learning
2. Debates
3. Presentations
4. Role-playing
5. Brainstorming
6. Fieldwork (practical fieldwork)
7. Conferences led by company executives

VII. EVALUATION

The following information will be considered for the course grade:

Activity	Weight
Exercise and/or Control 1	1
Exercise and/or Control 2	1
Project	3
Final Exam	3
Class Participation	3

VIII. BIBLIOGRAPHY

Basic Bibliography

1. Pelayo, J. y Rodríguez, F. (2016). Iniciación a la actividad emprendedora y empresarial. Ediciones Paraninfo

 

Advanced Bibliography

1. Osterwalder, A. y Pigneur, Y. (2021). Generación de modelos de negocios. Deusto
2. Vesga, A. (2015). El libro de los emprendedores. Deusto
3. Osterwalder, A. y Pigneur, Y. (2016). Diseñando la propuesta de valor. Deusto
4. Morales, C. (2014). El emprendedor de organizaciones innovadoras. Siglo del hombre editores