Analysing Advertising

Dublin City University

Course Description

  • Course Name

    Analysing Advertising

  • Host University

    Dublin City University

  • Location

    Dublin, Ireland

  • Area of Study

    Advertising

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    2
  • Recommended U.S. Quarter Units
    3
  • Overview

    Description
    This module explores contemporary advertising as it operates across a broad range of different media. Advertisements, the advertising industry and advertising audiences are examined from a variety of theoretical perspectives, with a view to encouraging a critical awareness of the social significance of living and working in an increasingly promotional media culture.

    Learning Outcomes
    1. explain the historical development of the advertising industry in the context of key social and economic changes, including the birth of psychoanalysis
    2. critically analyse a broad range of advertising texts using a variety of methodological approaches, including content, semiotic, discourse, feminist and reception analysis
    3. assess the ideological and psychological impact of advertising in western societies with reference to the relevant theoretical material
    4. explain the concept of subvertising, identify examples and explain the strategies behind them