Area of Study
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4.5
Hours & Credits
This class addresses the many issues surrounding the use of social media in business and marketing channels, exploring how individuals and firms navigate social media to gain a competitive edge. It undertakes a practical examination of how to make use of social media for the purposes of customer acquisition, information gathering, the maintenance of business contacts, market design, and decision-making.
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations