Internship: Public Relations

Florence University of the Arts and Apicius International School of Hospitality

Course Description

  • Course Name

    Internship: Public Relations

  • Host University

    Florence University of the Arts and Apicius International School of Hospitality

  • Location

    Florence, Italy

  • Area of Study

    Internship, Public Relations

  • Language Level

    Advanced

  • Prerequisites

    C1 level of Italian language. Cover letter, CV, and materials pertinent to the chosen area, interview.

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Through the public relations internship course, students will learn how to promote a client's business, image, or product. Public relations focus on managing a client's key messages through media releases, editorial content, and promotion. An emphasis is placed on the strategic management and evaluation of key communication systems employed in public relations-related projects. Tasks may include general administrative and logistical tasks, content creation and editing, and tracking media results.

    This internship course aims to prepare students for the professional world and features an unsalaried internship scheduled individually for a minimum of ten hours per week. Students generally serve as part-time interns from Monday through Friday, although some internships may require weekend hours. The internship enhances students' knowledge through field experience held in a professional environment overseen by a supervisor, who regularly monitors the internship progress and guides the student's preparation of a final analytical report and portfolio. Placements will vary depending on the student's language and professional skills.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.