The Sporting Goods Industry
Florence University of the Arts and Apicius International School of Hospitality
Area of Study
Marketing, Merchandising, Sports Management
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
OverviewThis course is designed for students who seek to gain an in-depth understanding of the sporting goods industry in Italy. The topics addressed in class include the analysis of market size and segmentation, assessment of product distribution channels, and an evaluation of product licensing and advertising strategies. The course integrates a lecture component and an experiential component that will expose students to a real-life business project in collaboration with local sporting companies. This class includes experiential learning with CEMI.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.