Marketing

University of Limerick

Course Description

  • Course Name

    Marketing

  • Host University

    University of Limerick

  • Location

    Limerick, Ireland

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Marketing in society; strategic market planning; marketing information systems; new product development; pricing; promotion; channels of distribution; competition analysis; consumer behaviour services marketing; market segmentation, consumer research methods, identifying marketing information
    requirements; formulating research projects, the scientific method - its characteristics and practices, experimental research designs, attitude measurement, questionnaire design; marketing research applications: product research, advertising research, corporate image research, market testing; ethical issues in marketing research.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.